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RNIB's 'What Would You Lose' Campaign
Imagine a life without vision - that's what the UK's leading sight loss charity is asking people as part of a new campaign.

Update: New 'What Would You Lose?' Audio

For several weeks RNIB have been travelling the length and breadth of the country and this week they've set up shop in Braehead in West Central Scotland. Insight's Michael Hughes went along. Mikey in Braehead

Scotland's First Minister gets Insight into Sight Loss. 'What Would You Lose?' That's the question being asked as part of a major RNIB campaign to get sighted people thinking about visual impairment. Departments within the charity are approaching the campaign in different ways, Now it's the young people's chance to get the message across as Insight's Leeanne Coyle reports.

 

Leeanne Coyle speaks to the Director of RNIB Scotland, John Legg, to get his thoughts on the campaign. John Legg

 

Irene McGarry is a regular voice on Insight Radio's Daily Lunch show, where she talks about her role in complimentary therapy. However, prior to her current career, Irene used to be a nurse and as her sight began to fail, she quickly realised the job was too much to bear. Irene McGarry Interview


 
RNIB Scotland launch their country-wide 'What Would You Lose' Campaign
  
The charity have launched their own advert which eatures iconic images from the past 40 years - they also include Princess Diana's wedding and Barack Obama's inauguration - reflected on an eyeball. A voice-over will invite passers-by to try and imagine not having been able to see any of these famous sights.
 

Mikey Hughes at the launch of RNIB Scotland's What Would You Lose campaign in Glasgow City Centre

The roadshow will travel around Scotland over the next seven weeks, including Glasgow, Edinburgh, Aberdeen, Dundee and Stirling.

Listen to Mikey chatting to RNIB Scotland Director John Legg about the launch


RNIB's Help Someone Find Their Life Again logo
RNIB's 'What Would You Lose?' campaign is hoping to improve the lives of blind and partially sighted people throughout the UK by better understanding of sight loss.

RNIB's Insight Radio has been finding out more about the campaign.

The tour reaches Aberdeen and we talk to press officer Ian Brown.

Interview with RNIB's Publications Manager, Catherine Ekstrom, to find what how the campaign has come about

Interview with RNIB's Policy Analysis Officer, Andrew Kaye, discussing the new 'Lost and Found' report launched to co-incide with the 'What Would You Lose' campaign

Interview with a woman who shares her experiences of the services from RNIB

Interview with RNIB's Group Director of Fundraising, Paul Amadi, to talk about the key points of the campaign


RNIB's Insight Radio has been asking people up and down the country what they think they would lose if their sight was lost.

What Would You Lose - Opinions 1

What Would You Lose - Opinions 2

What Would You Lose - Opinions 3

What Would You Lose - Opinions 4

What Would You Lose - Opinions 5

What Would You Lose - Opinions 6


RNIB has produced a new campaign report, called 'Lost and Found' as part of the 'What would you lose?' campaign. RNIB's Lost and Found Report logo

The report reveals the realities of losing sight and the frustration and the isolation that often follows.

People speak about the shock of losing their sight, the ignorance that surrounds sight loss and the failure of health and social care services to give people the personal support they need at this critical time.

It presents research on the inadequacy of support to help people get on with their lives.

Sara Allen from Insight's Cardiff studio has been speaking to people across Wales to find out what sort of support they received and to ask what, if anything, could have made life easier for them.


As part of RNIB's 'What Would You Lose' campaign, Insight Radio's Leeanne Coyle spoke to a woman who lost her sight to Retinitis Pigmentosa 10 years ago.

Since then she has learned to live with her visual impairment but not without hard work and unwavering determination.

Listen to Part 1 of the interview

Listen to Part 2 of the interview


Join The Debate!

What would you lose if you lost your sight?  Join the discussion with RNIB's Inisght Radio on twitter.com/insightradio


Find out more on Insight Radio throughout the day and at the new-look RNIB website, www.rnib.org.uk/lost